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2022-2026

NORMAL

serie + scketch site-specifc

serie NORMALIDADES

NORMAL: "Propaganda technique of a contemporary society" Normal: Adjective that specifies, of a certain thing, that it is in its natural state, that serves as a norm, rule, or idea to which human acts must be adapted so that they are directed to the moral good, from the point of view of their work and based on their individual and, above all, collective life. This broad definition has currently been associated with modern concepts of the 20th century that promoted inclusion within obsolete and limited parameters where diverse communities did not have a place of belonging. Authenticity was sacrificed to minimize humiliation and prejudice. In the context of open layers of territories, "NORMAL I, II, III" are analogue collages part of a series composed of: the redefinition of the word, "propaganda technique of a contemporary society" camouflaged among LGBT+ erotic elements and images. Today there is a revolution, a redefinition of the normal word, an opening of the concept where the vortex of visual communication allows diffusion and visibility of minorities that impose equality and acceptance.

NOrMAL final BAJA.jpg

scketch site-specifc, 2026

In the site-specific work, NORMAL, the letter R (The Rule) falls, the NO MAL (not evil), prompting us to question, in that reflection, what sacrifice of my personal identity is made in favor of an invisible rule.

The installation NORMAL proposes a direct interaction. The word is altered; the letter R lies broken on the floor, R: THE RULE, revealing another message on the wall: the arbitrary ethical validation of diversity. The other letters also show visible cracks, part of the scars we accumulate in the effort to copy a model in order to fit in.

This project does not resolve the tension; it exposes it. Our identity is constantly being rewritten; normality is the effect of a copy, not an origin.
The viewer, upon seeing themselves reflected, where self-authorship is a question, not a certainty:
Is my identity an authentic origin or a required replica of NORMAL?

NOrMAL con persona final.jpg
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